Sherry Frumkin opened a gallery in Santa Monica, California in 1990 with the mission of exposing and supporting young emerging artist from both coasts. Through fourteen years of consistent exhibitions the gallery has been both applauded and lambasted as feminist for its championing of female artists and preeminent interests in political, social or psychological works that challenge and engage the viewer. Because of its commitment to introducing new tendencies, the gallery shows conceptual artists ready to push the boundaries of contemporary art through the use of unconventional materials and new technology.

The gallery has participated in the Los Angeles International Art Biennial since 1995 when it hosted a controversial exhibition of young artists from across the former Yugoslavia. In 1997 and 1999 the gallery featured young Canadian artist Janieta Eyre and in 2001 a group exhibition of young Chinese artists, among them the Gao Brothers whose provocative photographs were confiscated by the Chinese government before they could leave the country. Exhibitions with Bethlehem born artist Emily Jacir in the 2003 Biennial and with American photojournalist Barbara Grover in 2004 continue the gallery's commitment to expose significant artistic responses to major political issues.

In October 2004 the gallery moved into an historic hangar in the Santa Monica Airport where Sherry Frumkin and partner Yossi Govrin have developed Santa Monica Art Studios, a 22,000 square foot project that houses the gallery as well as ARENA 1, an alternative exhibition space and artist studios. In January 2005 the project will launch Categorically Not! an occasional series of provocative Sunday evening discussions led by noted science writer KC Cole and dedicated to exploring the common ground of art, science, politics and whatnot.